{"id":1927,"date":"2013-10-08T17:44:34","date_gmt":"2013-10-08T15:44:34","guid":{"rendered":"https:\/\/es.wubook.net\/blog\/?p=1927"},"modified":"2014-05-12T22:52:41","modified_gmt":"2014-05-12T20:52:41","slug":"tripadvisor-y-wubook-fount","status":"publish","type":"post","link":"https:\/\/es.wubook.net\/blog\/tripadvisor-y-wubook-fount","title":{"rendered":"Wubook es partner de TripAdvisor"},"content":{"rendered":"

Queridos WuBookers,\"origin_tripadv\"<\/p>\n

Hoy anunciamos oficialmente una Premium Partnership entre WuBook y TripAdvisor<\/strong>.<\/p>\n

El proyecto TripAdvisor es parte del Proyecto<\/strong> WuBook Fount <\/strong><\/a>que tiene como objetivo la distribuci\u00f3n de las ventas no tan solo en las OTAs o el\u00a0channel manager<\/a>, sino que tambi\u00e9n a trav\u00e9s de las webs de terceros.<\/p>\n

Sobre el Proyecto WuBook Fount charlaremos detenidamente m\u00e1s adelante. Hoy, os pido de centrar vuestra atenci\u00f3n en TripAdvisor.<\/p>\n

\u00bfComo funciona este acuerdo?<\/h2>\n

Es simple. Los visitantes de TripAdvisor<\/strong> tendr\u00e1n un listado de sitios web donde reservar el hotel (por ejemplo Booking.com y Expedia). Cada WuBooker podr\u00e1 insertar en el listado su propio motor de reservas (o su propia p\u00e1gina web). Cuando un visitante pincha en en el enlace del sitio web (o del motor de reservas directo), TripAdvisor aplicar\u00e1 un coste por click (PPC =pago por click<\/strong>).<\/p>\n

Hist\u00f3ricamente nunca hemos tomado en consideraci\u00f3n la idea de colaborar directamente con TripAdvisor por una simple raz\u00f3n: TripAdvisor pretend\u00eda que la gesti\u00f3n administrativa fuera a cargo del partner (en este caso WuBook). En pocas palabras, tendr\u00edamos que habernos dedicado a crear reports, facturas y recoger pagos sobre los PDFs que TripAdvisor promet\u00eda enviarnos peri\u00f3dicamente.<\/p>\n

Pero ahora las condiciones han cambiado y el actual perfil administrativo es directo.<\/strong> Pagos, contratos y facturas se pueden gestionar ahora de manera directa desde TripAdvisor. WuBook se convierte entonces en una herramienta de conexi\u00f3n t\u00e9cnica<\/strong> y ahora estamos m\u00e1s que dispuestos, como siempre, de proveer nuevas funcionalidades<\/strong>, sobretodo para poder colaborar con players tan importantes en nuestro sector.<\/p>\n

Con este objestivo, todos los que est\u00e9is interesados, tendr\u00edan que contactar con TripAdvisor (no cabe ninguna duda que muy probablemente ellos mismos os hayan enviado mucha informaci\u00f3n) para poder activarnos.<\/p>\n

Consejo<\/h2>\n

No teng\u00e1is prisa ni tampoco os dej\u00e9is llevar por el p\u00e1nico. Todo lo contrario. Mi consejo es empezar a moverse alrededor de noviembre o diciembre.<\/p>\n

Quedan todav\u00eda muchos detalles importantes por averiguar y perfilar (los de TripAdvisor, buscan dar de alta \u00a0sus conexiones\u00a0en todos lados). Mientras tanto, los proveedores como Wubook, queremos mantener el ritmo e implementar y adaptarnos r\u00e1pidamente a la nuevas tecnolog\u00edas.<\/p>\n

Pronto (en los pr\u00f3ximos d\u00edas) publicar\u00e9 un art\u00edculo muy detallado para explicaros en profundidad como funciona TripAdvisor a nivel comercial. No tan s\u00f3lo en cuanto a los costes, sino m\u00e1s bien en la faceta operativa.<\/p>\n

Por el momento solo os digo que WuBook<\/strong> os permitir\u00e1 sin duda usar TripConnect<\/strong> y actuar operaciones de marketing en su website. Muchos lo han pedido, de hecho, esta es una confirmaci\u00f3n oficial.<\/p>\n

\u00a1\u00a1Hasta muy pronto!!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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