{"id":2154,"date":"2014-06-04T11:26:19","date_gmt":"2014-06-04T09:26:19","guid":{"rendered":"https:\/\/es.wubook.net\/blog\/?p=2154"},"modified":"2014-07-12T00:41:26","modified_gmt":"2014-07-11T22:41:26","slug":"tripadvisor-review-express","status":"publish","type":"post","link":"https:\/\/es.wubook.net\/blog\/tripadvisor-review-express","title":{"rendered":"TripAdvisor: Plugin Review Express"},"content":{"rendered":"<div>\n<p><i>Buenos d\u00edas!<\/i><\/p>\n<p>El art\u00edculo de hoy es para anunciar que tenemos una nueva implementaci\u00f3n de la herramienta Review Express (m\u00e1s info <a href=\"https:\/\/www.tripadvisor.com\/ReviewExpress\">aqu\u00ed<\/a>), que ofrece el servicio de TripAdvisor en el que permite invitar vuestros clientes a dejar comentarios en el perfil que teng\u00e1is en TripAdvisor.<\/p>\n<p>\u00bfPor qu\u00e9 digo nueva? Actualmente, la conexi\u00f3n a Review Express era exclusiva para aquellos usuarios de TripConnect (para mayor informaci\u00f3n, pinchar <a href=\"https:\/\/www.tripadvisor.com\/TripConnect\">aqu\u00ed<\/a> o visitar la secci\u00f3n Fount de WuBook) ya conectados. TripConnect, lo quiero recordar, es el servicio que permite publicar en TripAdvisor los precios de venta directa, de manera que los potenciales clientes puedan comparar los precios aplicados por las OTAs y eventualmente abrir vuestro motor de reservas directamente desde TripAdvisor.<\/p>\n<p>La implementaci\u00f3n era l\u00f3gicamente err\u00f3nea: pens\u00e1bamos que TripConnect y Review Express eran servicios conjuntos. \u00a1Y no! Hemos descubierto que Review Express puede ser activado por s\u00ed solo. Es por ello que hemos decidido desligar el uno del otro.<\/p>\n<h2>Plugin Review Express de TripAdvisor<\/h2>\n<p>El soporte al servicio de Review Express ha sido desarrollado a trav\u00e9s de un plugin:<\/p>\n<p><a href=\"https:\/\/wong.it\/wp-content\/uploads\/2014\/06\/lplugins.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" alt=\"lplugins\" src=\"https:\/\/wong.it\/wp-content\/uploads\/2014\/06\/lplugins.png\" width=\"458\" height=\"196\" \/><\/a><\/p>\n<p>Una vez activado el Plugin, es posible configurarlo de dos maneras: Autom\u00e1tico o Manual.<\/p>\n<p><strong>En la forma autom\u00e1tica<\/strong>, WuBook mandar\u00e1, por cada reserva directa (excluidas las que entren por los portales de reserva como booking y expedia), una petici\u00f3n de comentario a TripAdvisor. Hablando personalmente con alg\u00fan WuBooker, he descubierto que la modalidad autom\u00e1tica no siempre es la m\u00e1s conveniente. Algunos, de hecho, quieren invitar tan solo a los clientes satisfechos a dejar un mensaje en TripAdvisor, seleccionando a estos clientes de manera manual. Los motivos son obvios: de esta manera se consigue <strong>mejorar la reputaci\u00f3n en TripAdvisor<\/strong>.<\/p>\n<p><strong>La modalidad manual<\/strong> en la p\u00e1gina de detalles de cada reserva directa, y una vez el plugin est\u00e9 activado, aparecer\u00e1 un bot\u00f3n que permite enviar la petici\u00f3n de comentario. Tal y como se puede ver en la imagen que sigue, las peticiones (invitaciones) enviadas pueden ser canceladas.<\/p>\n<p><a href=\"https:\/\/wong.it\/wp-content\/uploads\/2014\/06\/ta_button.png\"><img decoding=\"async\" class=\"aligncenter\" alt=\"ta_button\" src=\"https:\/\/wong.it\/wp-content\/uploads\/2014\/06\/ta_button.png\" width=\"430\" height=\"176\" \/><\/a><\/p>\n<p><strong>Los costes para el uso de esta herramienta son m\u00ednimos<\/strong> y como sucede en otros plugins (por ejemplo AuRevoir, para el env\u00edo de mails autom\u00e1ticas), se aplica en <a title=\"sistema de coins de wubook\" href=\"https:\/\/es.wubook.net\/blog\/fount-coins\/\" target=\"_blank\">Coins<\/a>. Cada petici\u00f3n enviada (o cancelaci\u00f3n de petici\u00f3n) corresponde a 3 coins (pocos c\u00e9ntimos de euro). En cuanto a TripAdvisor, si no me equivoco, no hay costes. TripAdvisor tiene todo el inter\u00e9s del mundo en aumentar los comentarios de cada establecimiento, sobre todo si consideramos que estas peticiones producen comentarios que son probablemente ver\u00eddicos y por lo tanto con m\u00e1s valor.<\/p>\n<p>En cuanto a WuBook, la integraci\u00f3n es obligatoria. En 2014 una suite como WuBook tiene que poder responder a las exigencias de conectividad del mercado, que son adem\u00e1s de las m\u00e1s importantes. \u00a1Para esto, me interesa saber (porque soy muy curioso) cual es la opini\u00f3n de nuestros WuBookers!<\/p>\n<p>\u00a1A disfrutar!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Buenos d\u00edas! El art\u00edculo de hoy es para anunciar que tenemos una nueva implementaci\u00f3n de la herramienta Review&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,39,52,54,56],"tags":[],"class_list":["post-2154","post","type-post","status-publish","format-standard","hentry","category-fount","category-motor-de-reservas","category-novedades","category-otas","category-plugins-para-hoteles","content-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TripAdvisor: Plugin Review Express -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es.wubook.net\/blog\/tripadvisor-review-express\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TripAdvisor: Plugin Review Express -\" \/>\n<meta property=\"og:description\" content=\"Buenos d\u00edas! 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